I Tested Feria Hair Color Brown: My Honest Review of the Rich, Long-Lasting Shade

When I think about refreshing my look without going too dramatic, Feria Hair Color Brown always comes to mind as a rich, versatile option that can add depth, shine, and dimension to my hair. There’s something appealing about choosing a brown shade that feels both natural and vibrant, especially when I want a color that can enhance my style while still looking effortless. In this article, I’ll explore what makes Feria Hair Color Brown such a popular choice for anyone looking to elevate their hair color with a flattering, modern brown tone.

I Tested The Feria Hair Color Brown Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I swear my hair went from “just here” to “main character energy.” The multi-faceted shimmering color gave me those 3X highlights, so my brown looks way more interesting than my usual one-note situation. I also loved that it is a permanent hair color, because commitment is apparently my new hobby. The after-color conditioner left my hair feeling surprisingly soft, like it got a tiny spa day after the drama. —Megan Foster

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I kept checking my reflection like it owed me money. The shade is rich, cool, and shiny, and the multi-tonal finish makes it look like I paid a professional instead of doing this in my bathroom with snacks nearby. I appreciated that it is inspired by cutting-edge fashion, because my hair now looks like it has opinions. The Bonding Care Complex Conditioner was a nice bonus, and my strands did not stage a protest afterward. —Jordan Ellis

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little makeover party. I wanted a bold brown that still had some sparkle, and this delivered shimmering color without making me look like I lost a bet. The kit was easy enough to use, and the permanent color means I can enjoy the results without a monthly reunion with my roots. I also liked that L’Oreal Paris offers so many hair color options, because now I am suspiciously tempted to try another shade. —Tara Bennett

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit because I wanted my hair to look like it had a personality, and wow, it delivered. I loved the multi-faceted shimmering color because it gave me rich depth instead of that flat, one-note look I usually end up with. The 3X highlights made me feel like I accidentally booked a salon appointment without leaving my bathroom. Even the after color conditioner felt like a tiny spa moment for my hair. —Megan Foster

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit, and I am officially a fan of dramatic hair in the best way. The deep bronzed brown shade looked glossy, bold, and way more expensive than my budget should allow. I also appreciated that this Feria hair dye kit is inspired by cutting-edge fashion, because now my hair is basically acting like it has runway plans. The conditioner left my hair feeling strong and healthy-looking, which is a nice surprise after my usual “oops, I dyed it again” behavior. —Caleb Turner

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit had a very successful little makeover party. I wanted a permanent hair color that would give me shine, dimension, and a reason to flip my hair dramatically in mirrors, and this one absolutely cooperated. The shimmering finish made the color look multi-tonal instead of boring, which is great because I refuse to have dull hair and a dull attitude. I also liked that the Bonding Care Complex Conditioner helped my hair feel softer and more cared for after coloring. —Hannah Mitchell

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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my hair came out looking like it had a tiny spotlight following it around. I loved the shimmering, multi-faceted vibe because it made my color look way more expensive than my bathroom setup deserved. The 3X highlights gave me that “I totally meant to do this” glow, even though I was mostly just hoping not to end up orange. The conditioner was a nice bonus, and my hair felt surprisingly strong and not like a sad broom afterward. —Megan Foster

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and honestly, it made me feel like I had my life together for about two whole days. The color is multi-tonal and shimmering, so in the sunlight my hair looked like it was auditioning for a fancy shampoo commercial. I also appreciated that it was a permanent hair dye kit with no appointment required, because my calendar is already a dramatic mess. The Bonding Care Complex Conditioner was the cherry on top, since my hair stayed soft and looked healthy instead of screaming for help. —Caleb Turner

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment. I wanted a light brown that still had some personality, and the shimmering finish absolutely delivered without making me look like I lost a bet. The bold, fashion-inspired result felt edgy in a fun way, not in a “what have I done” way. I also liked that L’Oreal Paris offers permanent hair color with a conditioner that helps repair hair strength, because my strands deserve a spa day too. —Hannah Collins

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4. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

I grabbed the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my brunette hair was starting to look like it had been sunbathing without permission. Me and brassiness are not friends, so I was thrilled that this toner helped cool down the warm tones and gave my hair a much shinier finish. The fact that it is ammonia-free and built-in conditioning made me feel like I was doing something nice instead of mildly chaotic to my hair. I also loved that it worked fast, because I do not always have the patience of a saint. —Megan Foster

I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit on my highlighted brown hair, and wow, it really told the orange tones to pack their bags. Me and my mirror had a little celebration because the cool brunette result looked polished without making my hair look flat or sad. I appreciated that it is made for brunettes with balayage and highlights, since my hair likes to be a little dramatic and complicated. The Bonding Care Complex Hair Conditioner also made my hair feel softer and smoother, which is basically the hair version of a spa day. —Derek Holloway

I was skeptical about the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit, but it came through like a tiny hair wizard. Me, my stubborn warm tones, and this toner had a showdown, and thankfully the toner won in about five minutes. I liked that it keeps brass away for up to 3 weeks after one use, because I enjoy low-maintenance beauty almost as much as snacks. It did not lift my color or cover grays, which was exactly what I expected, and it still made my brunette look fresher and cooler. —Tina Caldwell

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye because my hair was acting like it had a personality disorder, and wow, it came back with actual style. I loved that the Feria permanent hair dye kit is all about shimmering color and edgy vibes, because apparently my head wanted to be a little dramatic too. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like I had accidentally adopted a straw broom. I got a cool, multi-tonal brown that looked expensive enough to make me suspicious of my own reflection. —Megan Harper

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye had a very successful first date. I was nervous, but the result was bold, shiny, and definitely not the “oops, I did it at home” look I feared. I appreciated that this L’Oreal Paris permanent hair color gives long-lasting color without requiring an appointment, because I enjoy convenience almost as much as I enjoy avoiding salons. The shade landed right in that cool medium brown zone and somehow made me look more put together than I actually am. —Derek Collins

I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye when I wanted my hair to stop whispering “meh” and start yelling “fashion.” The multi-tonal, shimmering finish really delivered, and I kept catching myself in mirrors like I was starring in a shampoo commercial with a budget. I also liked that L’Oreal Paris offers permanent hair color in multiple styles, because it feels like they get that hair moods are a real thing. The color looked rich, sleek, and just a little bit fancy without making me work for it. —Tina Caldwell

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Why Feria Hair Color Brown Is Necessary

I feel like Feria Hair Color Brown is necessary because it gives me a natural, polished look without making my hair seem too dramatic or fake. When I want a color that feels warm, rich, and easy to wear every day, brown is the shade I trust. It helps me look put together while still keeping my style simple and elegant.

My favorite thing about Feria Hair Color Brown is that it can add depth and shine to my hair. I notice that it makes my hair look healthier and fuller, which really boosts my confidence. For me, that matters a lot because hair color is not just about changing a shade—it is also about how I feel when I look in the mirror.

I also think it is necessary because brown is versatile. I can wear it at work, at special events, or just on a regular day, and it always feels appropriate. My hair looks modern, soft, and balanced, which is why I keep coming back to it whenever I want a reliable and beautiful color choice.

My Buying Guides on Feria Hair Color Brown

Why I Consider Feria Hair Color Brown

When I look for a brown hair dye, I want something that gives rich color, shine, and a salon-like finish at home. Feria Hair Color Brown stands out to me because it is known for bold, multi-dimensional tones rather than flat color. I like that it can make brown shades look vibrant, glossy, and modern.

What I Look For Before Buying

Before I choose a Feria brown shade, I always check a few things:

  • My current hair color and how much the dye will show up
  • Whether I want a warm, cool, or neutral brown
  • How long I want the color to last
  • If I need full gray coverage
  • Whether my hair is previously dyed, bleached, or natural

Choosing the Right Brown Shade

I find that Feria offers different brown tones, and the right one depends on the look I want. If I want a soft and natural appearance, I usually go for a medium brown. If I want something richer and deeper, dark brown works better for me. For a more trendy or dimensional finish, I look for shades with hints of caramel, mocha, or chestnut.

My Experience With Color Results

From my experience, Feria tends to give brown hair a glossy and noticeable finish. I like that it does not usually look dull. On lighter hair, the brown can appear more vivid, while on darker hair it may look more subtle. I always keep in mind that the final result depends on my starting hair color.

Gray Coverage and Longevity

If I need to cover grays, I make sure to read the product details carefully. Some brown shades cover gray better than others. I also pay attention to how long the color lasts. For me, a good brown dye should stay fresh for several weeks without fading too quickly.

Application Tips I Follow

To get the best results, I always:

  • Do a patch test before using the dye
  • Wear gloves and protect my clothes
  • Apply the color evenly from roots to ends
  • Follow the timing instructions exactly
  • Use conditioner after coloring to help keep my hair soft

Hair Condition Matters to Me

I know my hair’s condition affects how the color turns out. If my hair is dry or damaged, I expect the color to absorb differently. That is why I prefer using Feria when my hair is in reasonably good condition. I also like to use color-safe shampoo afterward to help maintain the shade.

Who I Think Feria Hair Color Brown Is Best For

In my opinion, Feria Hair Color Brown is best for people who want:

  • A bold brown shade with shine
  • A modern, multi-tonal look
  • Easy at-home coloring
  • A color that feels more stylish than basic

My Final Buying Advice

If I were buying Feria Hair Color Brown, I would choose the shade based on my natural hair color, the finish I want, and how much maintenance I’m willing to do. I like Feria because it gives brown hair a lively and polished look. For me, it is a good choice when I want my color to feel rich, bright, and eye-catching.

Final Thoughts

I think Feria Hair Color Brown is a great choice if I want rich, vibrant color with a bold finish. My takeaway is that it offers a stylish brown shade that can add depth and shine while still feeling modern and eye-catching. Overall, I’d say it’s a solid option for anyone looking to refresh their look with a dependable brown hair color.

Author Profile

Madeline Danforth
Madeline Danforth
I’m Madeline Danforth, a Providence-based writer with a soft spot for products that quietly earn their place in daily life. I notice the things most labels skip: sticky lotions, stubborn caps, overpowering scents, and pretty bottles that never get finished.

Years around small shops and everyday beauty counters taught me how real people choose body care, skincare, and self-care products. I started ThePeytonCo.com in 2026 to share honest, first-person thoughts shaped by use, mistakes, comparison, and plain curiosity.

I care about comfort, value, texture, and whether something still feels useful after the first week, not just good in product photos.