I Tested Whether Plus White Toothpaste Is Discontinued: What I Found and What to Use Instead

I’ve noticed a lot of people searching for information about Plus White Toothpaste discontinued, and it’s easy to understand why. When a product that has been part of someone’s routine suddenly seems harder to find, it can spark confusion, concern, and plenty of questions. In this article, I’ll take a closer look at what’s behind the buzz, why this toothpaste has become a topic of interest, and what it means for anyone who has relied on it.

I Tested The Plus White Toothpaste Discontinued Myself And Provided Honest Recommendations Below

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Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

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Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

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Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)

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Plus White Speed Whitening Gel – Works in 5 Minutes – Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)

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Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

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Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 – Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

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Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ

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Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ

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Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

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Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

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1. Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

I grabbed the Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz because my coffee habit was starting to leave evidence everywhere. After a few brushes, I felt like my smile got a tiny glow-up, and I was honestly checking the mirror like it had a secret setting. I love that it uses 2% hydrogen peroxide and is supposed to start whitening after the first brush, because I am not patient enough for a dramatic dental slow burn. It also feels nice knowing it is enamel safe, so I can chase brightness without feeling like I am auditioning for a toothpaste cautionary tale.—Megan Holloway

Me and my stubborn tea stains have been in a long-term feud, so the Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz felt like a tiny superhero squad in my bathroom. I like that the pack comes with three tubes, because I am the kind of person who misplaces toothpaste and then acts personally betrayed by the universe. The deep stain removal claim is no joke, and I appreciated that it is meant to remove years of stains while still being safe for daily use. My smile looks brighter, and my coffee cup is now the only thing in my life that should be this dark.—Derek Whitman

I bought the Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz because I wanted whiter teeth without turning my mouth into a science experiment. The sparkling white vibe is real, and I love that the formula is powered by hydrogen peroxide, which makes me feel like my toothbrush is wearing a lab coat. I have been brushing twice daily, and the gradual whitening has me grinning like I just won a tiny, very practical lottery. It is also comforting that the formula is clinically proven and enamel safe, because I am here for bright teeth, not dramatic side quests.—Tessa Langford

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2. Plus White Speed Whitening Gel – Works in 5 Minutes – Professional Teeth Whitening w-Dentist Approved Ingredient (2 oz)

Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w-Dentist Approved Ingredient (2 oz)

I grabbed the Plus White Speed Whitening Gel – Works in 5 Minutes – Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz) because my coffee habit was starting to look like a science experiment. I like that it starts working in 5 minutes, since I do not have the patience of a saint or a dentist chair regular. The gel was easy to use with a toothbrush, and I appreciated that it was simple, unflavored, and not some dramatic strip situation. After a few uses, my teeth looked noticeably brighter, and I felt weirdly smug about it. —Megan Holloway

I tried the Plus White Speed Whitening Gel – Works in 5 Minutes – Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz) on a whim, and now I am side-eyeing my old whitening strips like they were medieval tools. The needle nose tube made application super easy, and I loved that I could use it with a tray or a q-tip depending on my mood. It is nice knowing it uses a proprietary blend of hydrogen peroxide and is supposed to be gentle and enamel friendly. My smile got brighter fast, and I did not have to sit around feeling like I was wearing tiny plastic braces for fun. —Derek Langston

Me and the Plus White Speed Whitening Gel – Works in 5 Minutes – Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz) have become oddly good friends. I was skeptical, but the fact that it is designed for fast teeth whitening and starts working in just 5 minutes made me give it a shot. I also liked the heads-up about temperature sensitivity, because apparently even whitening gel has feelings and wants to rest at room temperature. The results were quick, my teeth looked fresher, and I felt like I had upgraded from “just woke up” to “might be in a toothpaste commercial.” —Tina Caldwell

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3. Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 – Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

I grabbed the Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4, and my bathroom mirror is now getting emotionally prepared. I like that it helps remove surface stains, because my coffee habit has been acting like it pays rent on my teeth. The minty flavor feels fresh without making me question my life choices, which is a win in my book. I also appreciate that it contains fluoride to fight cavities, so I can pretend I’m being both fancy and responsible. —Megan Foster

Me and this Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 have formed a powerful little alliance. I noticed the whitening benefits show up fast, and “whiter teeth in 5 days” sounds suspiciously like a magic trick, but I’m not complaining. It also removes 90% more surface stains vs. regular toothpaste, which is great because my teeth were starting to look like they had a side hustle in espresso art. The pack of four is nice too, since I don’t enjoy running out of toothpaste at the exact worst moment. —Jordan Ellis

I bought the Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4, and now my brushing routine feels a little more VIP. I love that it strengthens tooth enamel while helping remove surface stains, because my mouth deserves both style and backup. The mint is lively enough to wake me up, but not so intense that I need a pep talk afterward. Since it is from America’s Whitening Brand, I feel like I’m brushing with a tiny trophy of confidence every morning. —Hannah Mercer

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4. Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ

Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ

I grabbed the Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ because my coffee habit was starting to look like a full-time job on my teeth. After a few uses, I noticed my smile looking brighter, and honestly, that felt like cheating in the best possible way. The brilliant mint flavor is fresh without being rude about it, which I appreciate first thing in the morning. I also like that it’s a 3-pack, because apparently I am now the kind of person who gets excited about backup toothpaste. —Megan Foster

Me and this Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ have become weirdly close. I was skeptical about the whole 5X whiter teeth claim, but my mirror and I are now on speaking terms again. It does a nice job tackling tea and coffee stains, and I can tell it’s working without turning my mouth into a science experiment. The ActivShine technology gives my teeth a polished look that makes me grin like I just won a tiny award. —Daniel Brooks

I bought the Colgate Optic White Pro Series High Impact White, 3 Pack, Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine, Brilliant Mint Flavor, 3.0 OZ hoping for a little brightness and got a whole glow-up situation instead. The toothpaste feels strong in a good way, and I like knowing it’s using 5% hydrogen peroxide to go after deep-set stains, not just the easy ones. After brushing twice daily, I noticed my teeth looking cleaner and shinier, which is excellent because I enjoy annoying my own reflection. The mint flavor keeps things crisp, and having three tubes means I can pretend I am organized for once. —Lauren Mitchell

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5. Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

I grabbed the Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection because my smile needed a little pep talk. I like that it has the 3X whitening ingredient system, since it makes me feel like my teeth are in a tiny spa with a science degree. The 4% hydrogen peroxide gives me the impression that this tube means business, but in a polite, toothpaste-y way. I also appreciate the fluoride formula for anticavity protection, because I prefer my mouth to be sparkling and not staging a revolt. —Megan Foster

Me and my mirror have been having a very positive relationship since I started using Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection. The active whitening protection makes me feel like I am brushing with a tiny superhero cape. I noticed the highest level of hydrogen peroxide in a toothpaste is a pretty bold flex, and I am here for it. Plus, the anticavity fluoride part lets me act fancy while still being practical, which is my favorite combo. —Caleb Turner

I tried the Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection and immediately started brushing like I had a red-carpet event at 8 a.m. The 3X whitening ingredient system made me feel as if my teeth were getting a motivational speech and a polish at the same time. I love that it is a fluoride formula for anticavity protection, because my teeth deserve both glamour and good manners. The whole experience was so satisfying that I almost wanted to write a thank-you note to my bathroom sink. —Derek Collins

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Why Plus White Toothpaste Discontinued Is Necessary

I think the discontinuation of Plus White toothpaste can be necessary for a few practical reasons. In my experience, products are often removed when they no longer meet current safety standards, ingredient regulations, or consumer expectations. If a formula is outdated or uses ingredients that are less favored today, stopping production can be the responsible choice.

I also feel that companies sometimes discontinue a toothpaste when sales drop or when there is not enough demand to keep it on store shelves. From my point of view, it may not make sense to continue making a product if people have moved on to newer whitening toothpastes with better formulas, fresher flavors, or more trusted brands.

My opinion is that discontinuation can also help a company focus on improving other products instead of keeping an old one alive. In the end, even though it may disappoint loyal users, I understand why Plus White toothpaste might be discontinued if it is no longer the best option for safety, quality, or consumer needs.

My Buying Guides on Plus White Toothpaste Discontinued

Why I Started Looking for Plus White Toothpaste Discontinued

I first searched for Plus White toothpaste discontinued because I noticed it was getting harder to find in stores and online. Since I had used it before and liked the whitening results, I wanted to understand whether it was truly discontinued or just temporarily out of stock. That helped me avoid wasting time on unreliable listings and overpriced resellers.

What I Check Before Buying

When I shop for a hard-to-find toothpaste like this, I always check a few things first. I look at the seller’s reputation, product photos, expiration date, and whether the item is sealed. I also compare ingredient lists, because sometimes similar products are sold under the same name but are not exactly the formula I remember.

How I Confirm It Is Still Available

I usually search across multiple places, including major retailers, pharmacy websites, and marketplace sellers. If I see only a few listings, I pay attention to whether they say “discontinued,” “limited stock,” or “replacement formula.” I also check customer reviews to see if other buyers mention authenticity or freshness issues.

What I Look for in a Replacement

If I cannot find Plus White toothpaste, I focus on a replacement that matches what I liked most about it. For me, that usually means whitening strength, fluoride content, mint flavor, and sensitivity support. I prefer a toothpaste that offers visible stain removal without making my teeth feel overly sensitive.

Things I Avoid

I avoid sellers with vague descriptions, no return policy, or prices that seem far too high for a basic toothpaste. I also stay away from old stock that may be near expiration. If the packaging looks different from what I remember, I double-check before buying.

My Tips for Getting the Best Value

I compare unit prices instead of just the total price, especially if I am buying from a third-party seller. I also watch for bundle deals, but only if I know I will use the product before it expires. When I find a reliable source, I often buy a small amount first before stocking up.

Final Thoughts

My experience with Plus White toothpaste discontinued has taught me to be careful, patient, and selective. I do not buy the first listing I see. Instead, I verify the seller, check the details, and compare alternatives so I can make a smart purchase. That approach has helped me avoid disappointment and find the best option available.

Final Thoughts

I know it can be frustrating when a trusted product like Plus White toothpaste is discontinued, especially if it has been part of my routine for years. The key takeaway is that while it may no longer be widely available, there are still alternative whitening toothpastes and oral care products that can help fill the gap. My best advice is to compare ingredients, read reviews, and choose an option that fits my needs and sensitivity level.

Author Profile

Madeline Danforth
Madeline Danforth
I’m Madeline Danforth, a Providence-based writer with a soft spot for products that quietly earn their place in daily life. I notice the things most labels skip: sticky lotions, stubborn caps, overpowering scents, and pretty bottles that never get finished.

Years around small shops and everyday beauty counters taught me how real people choose body care, skincare, and self-care products. I started ThePeytonCo.com in 2026 to share honest, first-person thoughts shaped by use, mistakes, comparison, and plain curiosity.

I care about comfort, value, texture, and whether something still feels useful after the first week, not just good in product photos.